Internet marketing specialist responsibilities will be for daily web content management, coordination of online marketing promotions and general support of your e-commerce website. it includes; working with product and service groups to add new products and services to the store via the content management system; working regularly with product groups, call center, IT.
Essential Duties:
- Create paid search campaigns, ad groups, ad copy, and keyword bids.
- Perform keyword research to expand current paid search programs
- kept up to date store content
- Perform competitive analysis to improve current paid search online marketing programs
- Developing new traffic drivers that increase qualified visitors
- Affiliate programs
- Launch and manage new paid search initiatives
- Promotions on site with outgoing email campaigns
- Optimize paid search programs using controlled testing methodologies you will be taught
- Maintain knowledge of current SEM practices to develop and recommend new SEM strategies.
- Monitor natural search keyword rankings
- Identify key products, categories and keywords for search engine optimization
- Monthly reporting on e-commerce sales, traffic and end-user
If you are looking for a SEO specialist or internet marketing consultant in Miami, FL
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