Maximizing your search engine rankings

Every website need SEO

Countless website owners sink a lot of money into their sites; only to find they don’t get the traffic they either thought they would or were promised. 

The reason? 

More than 60% of sites that have been designed by web development companies or internally weren’t designed to optimize search engine compatibility. Most designers just do the basics; adding a keyword or two in the copy and putting hidden search words and phrases in the meta tags and page title. 

Unfortunately, these don’t get you in the rankings these days. Instead of putting together a site with a strong presence on the Internet, they gave you the equivalent of a car without an engine, letting you figure out how to get it down the highway yourself. 

Before you call your web designer, let’s go over the secrets of getting your site in the major search engines these days, especially google.com. 

First, web designers like to pretend they are in a mysterious business with lots of secrets. The reason they keep their operations shrouded in secrecy is because they may not even understand how to make a search engine compatible website. Instead, they dazzle you with expensive looking add-ons like Flash animation so your site looks expensive. They’ll also try to convince you that a website doesn’t require a lot of text these days so they don’t have to hire a copywriter. 

This, of course, is nonsense as is the effectiveness of meta tags and search words that are hidden in the code.  click to read more.